Ads Wind Down FAQs

What happens if my contract is meant to be active until the end of the year?

As announced, Waze will no longer be providing Waze Ads after August 31, 2023. This will also apply to IOs with Waze Ads booked to run after that date. This shutdown is permissible under the applicable Google Ads terms.

Will I still be able to run ads via DV360 after September 2023?

Starting September 1, 2023, Waze will no longer support campaigns through DV360. We're already working to transition Waze Ads to Google Ads technology and look forward to helping advance your business objectives through our new Waze Ads product soon.

During this transition, you can advertise in other Google products, one of which you may already be familiar with: Performance Max for Store Goals (PMax). This Google campaign uses AI to maximize your in-store visits and sales by bringing Geo formats across Search, Display, Gmail, Google Maps, and YouTube into a single product. For questions on PMax, you can contact your existing Google channel of support or reach out to the Google Support home page.

What other advertisement solutions can I use?

You can advertise in other Google products, one of which you may already be familiar with: Performance Max for Store Goals (PMax). This Google campaign uses AI to maximize your in-store visits and sales by bringing Geo formats across Search, Display, Gmail, Google Maps, and YouTube into a single product. For questions on PMax, you can contact your existing Google channel of support or reach out to the Google Support home page.

Is Waze Ads shifting to Google Ads?

We've begun transitioning Waze's existing advertising system to Google Ads technology and don't have more details to share just yet. We’ll be sure to reach out when the new Waze Product is ready. During this transition, you can advertise in other Google products, one of which you may already be familiar with: Performance Max for Store Goals (PMax). This Google campaign uses AI to maximize your in-store visits and sales by bringing Geo formats across Search, Display, Gmail, Google Maps, and YouTube into a single product. For questions on PMax, you can contact your existing Google channel of support or reach out to the Google Support home page.

Where can I get information on previous campaigns and invoice copies?

You're welcome to submit any requests for information in the Support Hub, and our agents will be happy to look into it for you.

How can I get an invoice revision?

You can request an invoice revision in the Support Hub.

How do I sign up to the Support Hub?

If you don't have access to the Support Hub, please email us at wazeadssupport@google.com. We'll send you an invite right away.

Note: The Support Hub is only available for accounts formerly managed by Account Managers or Sales Representatives, and not to Self-service accounts (Waze Ads Starter accounts). If you need further assistance, please fill out this form.

How can I get help with my account?

If you have questions about an existing account you can contact us through this form.

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